Arkonor LLC

Everyone seems to be looking for a way to increase sales and build a business in a single package, a one stop shop. The thinking is “all I have to do is this and all my worries go away.” The only silver bullet in business sustainability is a well-crafted business development plan, designed to maximize your marketing budget. Without a realistic plan, you cannot begin to know how much money is needed to spread your name to your potential customers. If this business development process was really good, do you think it would be free? What people also seem to forget is just because it's new doesn't mean it's better.
 
 
Potential customers' attention has been fragmented due to too many competing mass marketing media, that have led to no one media being as successful as it once was considered. Let's think about it this way, how many TV stations are there on most cable TV services? The answer is a simple over 500, how many where there when cable TV first came out? About Twenty. When you go from 20 to 500 channels, each channel has a lower market share. So then the decision is which channel is the best to meet your needs? 
 
 
Today's silver bullet is a process of how to combine media distribution methods to get into the potential customer's mind before the purchasing decision has been made. The process is simple 
To Be Found, if potential customers do not know you exist, they cannot spend money with you.
 
 
The process is broken down in to three main parts, 
The Message,
The Media, and 
The Math.
These three areas explain the what, when, how and why of the building
a business. 
The Message is what are you selling and how are you trying to entice new business. 
The Media is about how to use the many distribution methods to get the most from your marketing budget. 
The Math is all the fun stuff like expected results and how much should my budget really be. Then wrap it all up in to a workflow of what actions you need take and how you need to complete these actions. Theory is great, but seeing an implementation brings
clarity.
 
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Come sit and have a listen 
	 
The Message, The Media, and The Math 
	 
of Understanding Marketing 
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